McDonald’s – 40.000 piece illustration

Illustration for McDonalds Austria Facebook campaign which shows the complex network of 40.000 different companies that supply McDonald’s with their products. It was set to be produced as a 40.000 huge 5×2.5m puzzle which would be on the wall of a new restaurant in Austria and also as a 400 piece smaller version.

AD: Bianca Krutzler, Lukas Mally-Ritter, Viktoria Bierbaumer